Great Rebranding for a Mediocre Beer
Miller High Life gets a new label and identity, with excellent commentary from Under Consideration‘s Brand New, Miller High Life Overhaul. I agree with Armin’s conclusion, that Landor has done a wonderful job improving Miller High Life’s graphic identity. The new graphics are crisp, clean, and modern.
Although there has been a general trend towards cleaner lines in packaging recently (as noted in the piece, Coca-Cola’s updated labels are a good example), it is interesting that beer labels seem to be following the trend. The intricate, “old fashioned” and “old world” look of beer labels seems to have fallen out of favor for brighter, bolder colors and modern graphic design. I’ll be very interested to see if some of the more storied brands freshen up in a similar way soon.
